McCullough Media is Scott McCullough.
One man with a gift for Listening, Learning, and Delivering effective communications.
- Listen. McCullough is known among colleagues and friends as a listener. Friendly. Approachable. Genuine. This is where it all begins. A client, a friend, a vendor – everyone – wants to be heard. Really heard. And little can be accomplished unless there is someone truly listening. Years of experience in many media and many industries have reinforced in Scott a commitment to the basics of communication: What is the message? Who owns that message? Who is the audience? What should they do, think, or feel as a result of receiving the message? Answering these questions is where Scott finds purpose.
- Learn. Learning is a passion for Scott and one of his core strengths. Any project, any conversation, any experience is an opportunity to learn. Every new client, every new project offers information to be absorbed and applied. Any writer or a producer should become a “mini-expert” on a subject, researching and soaking up knowledge so that it can be employed to create a compelling message. This is what energizes Scott.
- Deliver. Gathering resources, planning and designing, executing. Creatives are short on discipline and structure. The organized lack spontaneity and agility. Scott has the rare combination of creativity and organization. Add to that a personal accountability that leads to trust – trust that clients find desirable but so rare. The deliverable may be a video or a brochure. It could be a communication plan or presentation training. It will be delivered. With skill, with professionalism, on time, within budget. This is what makes Scott proud.
McCullough Media uses no gimmicks, no tricks. Communication, pure and simple.
“Let the wise listen and add to their learning.” – Proverbs 1:5